Your Practice Has a
Website Deadline

Straight Answers

Does the Section 504 rule actually apply to my practice?

It applies if your practice receives federal financial assistance. Since May 6 2025 that includes practices billing Medicare Part B. Medicaid has counted for far longer. If you are cash-pay only, with no Medicare and no Medicaid, the rule does not reach you. We would rather tell you that up front than sell you something you don't need.

What is the deadline?

Practices with 15 or more employees have until May 11 2027. Practices with fewer than 15 have until May 10 2028. Those dates count employees, not patients or locations. The separate April 2027 date you may have read about is for government entities under ADA Title II. That is a municipal deadline, not a healthcare one.

What happens after the deadline?

The deadline is when the obligation becomes enforceable, not when it ends. From that day on your website has to keep meeting WCAG 2.1 AA, and every change afterward, a new provider, a new page, an uploaded PDF, can quietly break that. The documentation has an ongoing life too: the statement has to stay accurate, the feedback channel has to keep working, and a remediation log only means something if it is maintained. That is what the $160 a month actually buys: a site still meeting the standard a year after the deadline, not just on it.

Can you make my practice compliant?

No one can honestly promise that, and you should be skeptical of anyone who does. What we do is concrete: we build your website to the WCAG 2.1 AA standard the rule names, and we ship the documentation that goes with it: a published accessibility statement, a working feedback channel, and a remediation log. That is the website portion of the requirement, done properly. Your practice's other obligations are separate from us.

Do you touch patient data?

No, by design. We never store, transmit, or process PHI. Intake forms route directly into whatever secure system you already use, so the website itself stays outside HIPAA scope. That is deliberate: the safest way to handle protected health information on a website is to not have it there at all.

Why pay $3,200 up front when practice website services start around $99 a month?

Honest answer: if you are a solo clinician who needs a handful of pages, those services are a reasonable buy and we are not going to pretend otherwise. Two things change the math for a group practice. First, what you get. Ten pages, a provider directory, insurance and sliding-scale pages, location pages with proper schema, and the Section 504 documentation package is a different product from a single-clinician template. Second, what you keep. Those are subscriptions, so the site is theirs. Stop paying and it goes offline. Ours is static HTML that belongs to you; if you leave, you take the files and host them anywhere. Over three years a $99/month subscription runs about $3,600 and leaves you nothing to walk away with.

How are you different from a healthcare marketing agency?

Mostly price and scope. Agencies that specialise in medical or rehab practices quote privately and commonly land in four figures per month, because they are selling ongoing advertising, SEO campaigns, and reputation management alongside the site. If you want that whole program run for you, hire one. We do not do ad campaigns. We build and maintain the website properly, document the accessibility side, and charge $160 a month for it.

Can we see changes before they go live?

Yes, and for anything beyond a quick text fix that is the default. We make the change, send you a draft to look at, and publish once you are happy. Routine edits like a phone number or holiday hours go straight up and we tell you they are live, because waiting on approval for those wastes your time rather than protecting you.

Do you do SEO?

We build the technical foundation and we do not sell ongoing campaigns. That means clean HTML structure, correct heading order, meta titles and descriptions, a sitemap, fast load times, and Local Business schema on every location so each office can rank on its own rather than competing with your main address. If you want managed ad spend and content marketing on top of that, an agency is the right buy and we will say so.

Who actually updates the site?

We do. You email us in plain language. A provider left, you added a Saturday clinic, your insurance list changed. We make the edit and push it live, usually within minutes during business hours. Nobody at your practice needs to learn a content management system.

What happens if we stop working with you?

You get your files. These are static HTML sites, not a database locked inside somebody's platform, so you can host them anywhere or hand them to any developer. There is no lock-in.